This document is a business plan for the application of a metered taxi operating license that will be used by the Applicant. The document highlights how the Applicant will use the Uber platform to connect to riders across the City of Cape Town. Uber is a technology platform that seamlessly connects riders and drivers through the use of a smartphone application. Uber does not hire any drivers or own any cars. The company partners with existing licensed and insured local transportation providers and independent contractors who use the platform to connect with people looking for a ride. For driver partners, Uber’s technology provides great entrepreneurship opportunities. Partners can start their own business and work whenever and wherever they choose, taking into account the parameters of their operating license. For riders, Uber creates more transportation options and connects them to safe, predictable, highest-quality transportation at the touch of a button.